Lighting helps establish the mood or feeling of space and is typically the first thing shoppers will notice when they enter.
In retail, proper lighting is especially important as it helps drive revenue by increasing the overall shopper experience – making your store more inviting, displaying items in their true color, highlighting specific products, and painting your space in the best possible light!
In need of some inspiration? Take a look at some of our vendors who do light right!
Here’s 3 tips when thinking about light in your space:
Branding Cohesiveness
Your lighting should compliment the style and story of your store’s concept and products.
Lighting Temperature
While warm lighting can create a cozy, inviting ambiance, if not done correctly, it can mislead shoppers on product colors and functionality. Bright white lighting provides an elegant, clean look to a retail space which naturally drives customer interest and invites them in.
Spotlights, Backlights, and other Accent Lighting
These might have the most significant impact when it comes to showcasing your space. Under-lighting and spotlights help direct the eye to items that could’ve been otherwise missed while lamps and accent lighting help create a homey environment without sacrificing proper bright lighting.
