Promotion is key to the success of any business, whether it’s a small shop or a large corporation. Marketing should be a part of your daily routine.
Social media is not only effective, but it’s available for free, and consistently proves to be the top channel for marketing in 2022. It’s become a business necessity.
Don’t know where to start? Before you begin to post any content, remember to think about these factors:
Content Quality
Producing high-quality visual content is a must. Most followers use it as a deciding factor on who to follow or on what products to buy. On average, 83% of marketers believe quality matters.
Don’t let this intimidate you! This can be as easy as choosing to take photos in natural daylight rather than indoors. Simple choices along the way that favor quality over convenience are key. Check out our article on how to improve the photos you take with your phone.
Video Content
TikTok or Instagram Reels are one of the most effective ways to promote your business on social media. Producing behind-the-scenes and authentic content can help connect with your audience.
For example:
- Restock Instagram Reel
- Behind-the-scenes video on how you make your product
The more authentic, the better! No need to overproduce here. We wrote an article explaining how to create Reels that get views!
Interact with your audience
Communicating and engaging with your audience will help promote your business. Interactive posts are some of the most effective on social media. Creating polls, games, and quizzes can help your audience to stay engaged. Don’t forget to respond to comments and DMs!
Check out this HubSpot report to learn more about 2022 marketing trends:
https://www.hubspot.com/hubfs/2022_State-of-Inbound-Marketing-Trends_V712.pdf
